Product designer for money apps people trust. Seven years, three shipped products, now at Sparvik Bank.

Senior product designer

Stockholm or remote

Open to senior roles from November

Savings app for Sparvik Bank, 2025

Cut onboarding drop‑off from 41% to 23%

Role

Lead designer

Team

PM and 4 engineers

Time

Eleven weeks

The decision

We moved the ID check after the first deposit.

What it cost

Fraud review got slower: the risk team now checks new accounts within 24 hours instead of before they open.

Read the case study

See it live

Two phones from the Sparvik savings app on a pale blue ground: the ID step and a savings goal at 64%

Jonas, product manager

Finished sign-ups are up a third since Tuesday. Keep the ID step where it is.

12 min

→

4 min

to a first deposit

Laptop on a slate ground showing the Rutby dashboard with five routes ranked by risk of running late

300

→

200

late-parcel calls a week

On-time deliveries from 88% to 96%

Routing dashboard for Rutby, 2024

Phone on a sage ground showing the Vardnet booking screen: who the visit is for and a choice of times

25%

→

17%

Monday slots lost to no-shows

Booking a visit in 3 taps, not 9

Clinic app for Vardnet, 2022

More work

Sparvik components sheet: buttons, a first deposit field, the $500 notice, colours and type

Date pickers cut from 4 to 1 across three apps

System

2025

Trust is a feature: a talk for 300 designers

Talk

2026

Playground

All experiments

Home screen with small, medium and large savings goal widgets

Savings widgets

2026

Three widget sizes for the savings goal, tested on my own home screen for a month.

Sketchbook

2026

Where every flow starts. The yellow marks are the screens I fought for.

Calendar heatmap of on-time deliveries turning green from week six

On-time heatmap

2026

Twelve weeks of Rutby deliveries; the green starts the week the ranked list shipped.

Apple Watch showing the next delivery stop and an Arrived button

Driver watch app

2026

A wrist version of the Rutby stop list, for drivers with full hands.

Experience

2024 to now

Sparvik Bank

Now

Senior product designer

Savings app and the shared design system.

Stockholm

2022 to 2024

Rutby

Product designer, then senior

Dispatch and driver tools for 1,200 drivers.

Stockholm

2020 to 2022

Vardnet

Product designer

Patient app for a group of 40 clinics.

Gothenburg

2019 to 2020

Brask & Holm

Junior designer

Websites and apps for small Swedish brands.

Gothenburg

From people I’ve worked with

Ida walks into a review with the trade-off already written down. It saves us a week every time.

Jonas Ek

Product manager, Sparvik Bank

She shipped the dispatcher view in five months and spent two of them in the depot.

Sara Lind

Head of design, Rutby

The best handoffs I’ve had. Every edge case was in the file before I asked.

Omar Haddad

iOS engineer, Sparvik Bank

Notes

All notes

August 14, 2026

One question before the calendar

Half of all bookings were parents booking for a child. Asking that first removed six questions.

4 min

June 2, 2026

Write results as headlines

A hiring manager gives your portfolio six seconds. Put the number in the title.

3 min

April 20, 2026

How I use AI in research synthesis

AI groups the notes; I still read every quote. Where it helps, and where it gets things wrong.

5 min