All work

Talk at Stockholm Design Week, 2026

Trust is a feature: a talk for 300 designers

Trust is a feature: a talk for 300 designers

Trust is a feature: a talk for 300 designers

Why the first screen of a money app should ask for nothing.

Role

Speaker

Team

Just me

Time

25 minutes

Ida Roslund giving her talk Trust is a feature to a room of designers

→

Questions about this project? I’m happy to walk you through it.

Email me

A 25-minute talk on ordering a flow so people see value before they give up anything personal. Slides and notes are in my notes.

More work

All work

Two phones from the Sparvik savings app on a pale blue ground: the ID step and a savings goal at 64%

Cut onboarding drop‑off from 41% to 23%

Cut onboarding drop‑off from 41% to 23%

Savings app for Sparvik Bank, 2025

Laptop on a slate ground showing the Rutby dashboard with five routes ranked by risk of running late

On-time deliveries from 88% to 96%

On-time deliveries from 88% to 96%

Routing dashboard for Rutby, 2024

Remix Lede for free

Create a free website with Framer, the website builder loved by startups, designers and agencies.