Three shipped products, one design system and one talk.

Three shipped products, one design system and one talk.

Three shipped products, one design system and one talk.

All

Case studies

Systems

Talks

Laptop on a slate ground showing the Rutby dashboard with five routes ranked by risk of running late

300

→

200

late-parcel calls a week

On-time deliveries from 88% to 96%

On-time deliveries from 88% to 96%

On-time deliveries from 88% to 96%

Rutby’s dispatchers watched 140 routes on one map and found late vans after customers called.

Routing dashboard for Rutby, 2024

Phone on a sage ground showing the Vardnet booking screen: who the visit is for and a choice of times

25%

→

17%

Monday slots lost to no-shows

Booking a visit in 3 taps, not 9

Booking a visit in 3 taps, not 9

Booking a visit in 3 taps, not 9

Booking a doctor’s visit in the Vardnet app took nine taps and a form, and a quarter of Monday slots stayed empty.

Clinic app for Vardnet, 2022

Sparvik components sheet: buttons, a first deposit field, the $500 notice, colours and type

3

→

1

button styles

Date pickers cut from 4 to 1 across three apps

Date pickers cut from 4 to 1 across three apps

Date pickers cut from 4 to 1 across three apps

Sparvik’s three apps had grown three button styles and four date pickers.

Design system for Sparvik Bank, 2025

Ida Roslund giving her talk Trust is a feature to a room of designers

→

Trust is a feature: a talk for 300 designers

Trust is a feature: a talk for 300 designers

Trust is a feature: a talk for 300 designers

Why the first screen of a money app should ask for nothing.

Talk at Stockholm Design Week, 2026

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