I started in 2019 at Brask & Holm, a small studio in Gothenburg, making websites for Swedish brands. Since 2020 I have worked on products where people hand over something that matters to them: their savings, their deliveries, their health.
At Sparvik Bank I lead design for the savings app and look after the design system the three Sparvik apps share. I write specs that end in a decision someone can disagree with.
Outside work I mentor two junior designers and swim in Hammarby Sjöstad from May to October.
What I’m good at
Flows with money in them
Sign-ups, deposits and payments, and the moment before each one where people hesitate.
Research that ends in a number
Interviews and funnel data read together, so every decision has a reason and a target.
Design systems
Components with every state drawn, documented where engineers already look.
Writing
Interface copy, specs and case studies. If a spec needs a meeting to explain, I rewrite it.
How I work with AI
I use AI every day. This is where, and what I still do by hand.
An assistant groups interview notes into themes. I read every quote before I trust a theme, because it merges people who disagree.
I build clickable flows in Framer with an AI agent in a day, then test them with five people before anything is drawn properly.
I write case studies and specs myself, then ask an assistant where a reader would get lost.
Trade-offs, priorities, and anything a person tells me in an interview stay with me.
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